#4 How To Make Rejection Work To Your Advantage with Shayla Dopp
Episode Summary
Embrace rejection! I know, friend, waaaaay easier said than done.
That’s why in this episode, I interview Shayla Dopp, creative and owner of Dopp. It is through Dopp, Shayla’s California-made fashion design business, that Shayla’s incredible creativity comes to life. Shayla is a one-woman show who creates and sells her own gorgeously-designed handmade shoes, perfume, candles, and accessories.
Shayla’s entrepreneurship journey is nothing short of tricky twists and turns. Starting her career in the Paris fashion industry, Shayla eventually went to “shoe school” to learn how to cobble shoes. Yes! There’s a school for that!
From shoe school, Dopp was born… but not overnight, without many rejections, no’s, and doors literally shut in her face.
Join me as Shayla and I chat good ol’ fashioned rejection, tenacity, and inspiration… and why hearing the word “no” can sometimes be the greatest gift one can receive.
Episode Takeaways:
When it comes to work, remember that we are all going to work hard no matter what we do – why not make it doing something you love.
Don’t be afraid to say no. Always trust your gut when you start to see red flags or areas for concern.
How to carefully evaluate whether going into business with a partner is right for you. Choosing the right partner, as in life, is critical to your business’ success - choosing the wrong partner can spell disaster for something you’ve worked so hard to build.
When selling a product, it is critical to know who your ideal client is and what they desire. Failure to understand your ideal client’s pain points and desires can mean missing the mark completely with your business and elongating your business’ success.
How to know if you’re on to something can often mean hearing the word “no”. If someone is telling you “no” and questioning your business, intentions, or idea, this could very well be a GOOD thing, you’re on to something!
The answer, “no”, is does not mean failure, it’s simply a request for more information.
Why failure isn’t something to fear, how to truly see it as a gift and an incredible opportunity to learn and evolve in your business.
And if you do make a mistake, relax. There is ALWAYS another chance to try a new idea, test something else, or create a new product, or service if things don’t work as you planned the first time.
Remember…
The way to know you are on to something, can very well be when you keep hearing “no” over and over again. Take the “no” and keep pressing on, tenacity, determination, and feedback will ultimately get you to a yes!
In this episode you’ll learn:
02.10 – An Introduction to Shayla Dopp
04:00 – Getting Started in Fashion Design/Business
08:26 – Working for Yourself
10:43 – Partners in Business
16:03 – Learning the Hard Way
22:22 – Made in the USA
24:44 – The Ideal Client
26:07 – Getting Inspired
29:18 – Overcoming “No”
32:35 – Funding a Start-Up Product Business
34:43 – Just Go for it
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Connect With My Guest:
Website – www.dopp.city
Instagram – www.instagram.com/dopp.city