#70 How to Build a Business When Planning Isn’t Your Superpower with Maggie Henjum
Episode Summary
Episode Summary
Not a planner? Not a problem.
In this episode, I chat with Maggie Henjum, Founder of Motion Physical Therapy. Maggie is a wildly successful healthcare entrepreneur who built 10 clinics and a multi-business ecosystem—not by following a step-by-step plan, but by following people, purpose, and gut instinct.
We unpack how to grow when you're not wired for structure, how to scale without burning out, and what it really looks like to build a business that aligns with your life (not the other way around).
We also talk about what most people don’t tell you about building a business: how to know when it’s time to hire, why you don’t need to be “good at everything,” and how to protect your energy while managing real life—like family, burnout, and financial pressure.
Whether you’re just getting started or you're scaling something that’s already in motion (pun intended), we'll meet you right where you are. Maggie shares her experience from the healthcare world, and I bring it back to the broader entrepreneurial journey—so no matter what kind of business you're building, you'll walk away with real, no-fluff insight you can use today.
In this episode you’ll learn:
In this episode you’ll learn:
[01:30] Maggie’s shift from traditional healthcare to entrepreneurship
[05:00] Growing to 10 clinics and starting a managed service org
[08:15] How to know when it's time to scale
[11:00] The real reason you need to hire before you're “ready”
[13:45] Our shared “no fluff” policy—and why we both lead that way
[16:30] Building deep relationships in healthcare and beyond
[19:00] Using joy as a business filter—how to know what stays and what goes
[21:50] Succession planning, legacy thinking, and what happens if you’re hit by a bus
[27:30] Maggie's time with Team USA & starting clinics in Park City
[31:15] What’s broken in healthcare—and what Maggie's doing differently
[42:10] For the woman who’s ready to leap but overwhelmed by logistics
[57:45] Building a body (and business) that supports you for the long haul