#9 From Wedding Photography To Scaling Online: How One Photographer Built a Pandemic-Proof Business
Episode Summary
On this week’s episode of the podcast I have Steven De Cuba, who is a branding expert and an amazing wedding and branding photographer. We talk all about promoting and growing your brand on social media, the power of being live and why you will never feel ready to start your business so you should just start today!
Episode Takeaways
You don’t have to know exactly how you are going to make something happen, you just need to keep showing up
If you surround yourself with people who are inspiring and doing things that you aspire to do, it will help you to become more knowledgeable and progress in your career
Everything in our lives is a process – trust this process
Reach out with people to collaborat, increase your experience, and build confidence
If you don’t have clients, get yourself out there, do the work and make new connections
We have to put ourselves out there no matter how many people may say no
On social media, show up for your ideal client and rather than making it about you, remember your business is about your customers!
A beautiful Instagram feed is not the only reason people buy, you need to put out your message and create content that attracts your ideal audience
You don’t need to have a lot of followers to build an online business
There is never a right time, just get started today!
Doing the uncomfortable things is scary and not many people do them, but these things bring real and tangible results
Going live on social media is the most effective way to create relationships and build trust
Being ready is a choice – you have the opportunity to make those excuses or make it happen
Remember...
Keep going, keep showing up, do the work and there will be results! Make that choice to be ready today.
In this episode you’ll learn:
03:20 – An introduction to Steven De Cuba
11:42 – Building confidence as a wedding photographer
17:22 – Adjusting your business to new environments
21:34 – Using social media to grow your personal brand
29:20 – Promoting your business on social media
37:52 – The formula to stand out from others on social media
Download Business Building Tools:
Connect With My Guest:
Instagram – https://www.instagram.com/stevendecuba/
Website – https://www.stevendecuba.com/
Facebook – https://www.facebook.com/StevendeCubaPage/